Edwyn
| Metric | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenue | $1,417 | $967 | $599 | $515 | $493 |
| Gross Profit | $677 | $737 | $523 | $451 | $444 |
| Operating Income | -$277 | -$5 | -$168 | -$18 | $9 |
| Net Income | -$288 | $119 | -$238 | -$55 | -$59 |
Over the five-year period from 2020 to 2024, Groupon’s revenue and gross profit figures reflect a challenging market environment with declining sales. Revenue fell from approximately $1,416.9 million in 2020 to $492.6 million in 2024, marking steep declines of about 32% from 2020 to 2021 and roughly 38% from 2021 to 2022. Interestingly, gross profit increased by around 8.8% from 2020 ($677.3 million) to 2021 ($737.1 million), which suggests that, for that year, Groupon may have benefited from improved cost management or favorable shifts in its revenue mix despite lower sales. However, gross profit subsequently trended downward, falling to $522.8 million in 2022, $450.7 million in 2023, and then to $444.3 million in 2024, mirroring the overall decrease in revenue. Operating income and net income experienced dramatic year-over-year swings. In 2020, operating income was heavily negative at approximately -$277.1 million, but it surged to about -$4.7 million in 2021—a significant turnaround exceeding 98% improvement. Nonetheless, 2022 saw operating income deteriorate again to -$167.8 million before recovering to near breakeven in 2023 and turning slightly positive to $8.8 million in 2024. Net income followed a volatile path as well, moving from a loss of -$287.9 million in 2020 to a profit of $118.7 million in 2021 before returning to losses in subsequent years. These marked fluctuations may reflect changes in operating efficiency, cost management strategies, or evolving market dynamics within the competitive digital deals sector. Overall, while recent improvements in operating income are encouraging, the persistent revenue decline and net losses in the later years suggest that Groupon’s financial health remains fragile, necessitating further strategic adjustments to achieve sustainable growth.
This analysis is for informational purposes only and does not constitute financial advice or recommendations for any investment decisions. Please consult with a qualified financial professional for personalized guidance.